SYRACUSE, NY – Brett Reinford of Reinford Farms, Mifflintown, Pennsylvania, represented all dairy farmers on Hunger Day of Action, Sept. 23, as Weis Markets announced $125,000 in donations had been raised to support Fill a Glass with Hope® during National Milk Month in June.
“I’m proud to represent my fellow dairy farmers in highlighting the importance of Fill a Glass of Hope,” said Reinford. “This campaign highlights our commitment to producing safe and nutritious milk, as well as ensuring it is accessible to all families in our communities.
ADA North East partnered with the retailer, as well as the Pennsylvania Dairymen’s Association and Feeding Pennsylvania in June through an in-store fundraising campaign that raised $100,000. An additional $25,000 was donated by dairy suppliers Kraft-Heinz, Lactalis and Upfield. The donation will be split among 13 food banks in seven states to buy discounted milk to distribute to families in need.
Other retailers, including Safeway, ShopRite, Shoppers Food and Pharmacy and Price Chopper, also participated in a payout campaign this summer, which raised nearly $700,000 to distribute to local food banks.
“Because milk is one of the most requested foods in food banks, but the least donated due to its perishability, Pennsylvania dairy farmers helped launch Fill a Glass with Hope in 2015,” John said. Chrisman, CEO of ADA North East.
ADA North East has partnered with the Pennsylvania Dairymen’s Association and Feeding Pennsylvania, and more than 27 million servings of milk have been distributed through charity food networks.
To learn more about Fill a Glass of Hope, visit AmericanDairy.com and click “For Retailers.”
About the Northeast American Dairy Association
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by the membership fee investment of participating dairy farmers to build demand and sales for milk and dairy products throughout the local region. Representing 9,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive sales of milk and products dairy products in retail outlets and in schools. The organization also conducts dairy consumer education activities through events, traditional and social media, and in collaboration with healthcare professionals through the National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy product control organization, to support nutrition research, national partnerships and export market development for dairy products to bring a promotion program fully integrated into the region. For more information, visit www.AmericanDairy.com or call 315.472.9143.